Lady Gaga’s recent reinvention part of a long-term strategy profile of Lady Gaga's reinvention (including her tribute to the Sound of Music at the Oscars)
Photo credit: Chip Wass via

If you watched this year’s Oscars, you’ve probably seen Lady Gaga’s vocally perfect tribute to the Sound of Music. And if you’re like everyone else, you were probably blown away by the performance and thought, holy shit, Lady Gaga can actually sing.

Just like her many infamous performances in the past, Lady Gaga’s Oscars performance was shocker—but it was a shocker for a different reason. For one, Gaga was fully dressed, she seemed really happy, and she wasn’t trying to preach about being “born this way.” Oh, and there weren’t any blood, bathtubs or grinding during the performance.

As it turns out, that number is part of a plan–a long term plan that sees Lady Gaga reinvent herself. (Gaga also took the stage at this year’s Grammys, performing a nice duet with Tony Bennett.)
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What will it take to save Lady Gaga’s ARTPOP?

Saving ARTPOP - Lady Gaga

Earlier this week, Lady Gaga released an open letter to her fans on explaining the delay in the release of the “Do What U Want” video. In the letter, Mother Monster not only apologized for the late video, she also casted blame on the underwhelming performance of ARTPOP so far.

“Those who have betrayed me gravely mismanaged my time and health and left me on my own to damage control any problems that ensued as a result,” the self-professed Goddess of Love wrote. “Millions of dollars are not enough for some people.”

Lady Gaga ended on an optimistic note, adding, “Let me be for you the Goddess that I know I truly am, let me show you the visions that have been in my mind for two years.”

This got me thinking—is ARTPOP salvagable? It’s not like it’s selling terribly. It already crossed the 500,000 mark in sales in December. But compared to her peers—in particular, Katy Perry with PRISM and Beyoncé with her visual album—and, more importantly, compared to the Born This Way era, Lady Gaga is not exactly slaying the competition this time.

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Beyoncé releases “Self-Titled” Part 5 . Honesty

beyoncé - self-titled mini art features

“The glue that ties this record together is honesty.”

That’s what Beyoncé had to say in the latest installment of her “Self-Titled” mini feature. The video features clips from the recording of “Rocket,” which is perhaps the sexiest song from BEYONCÉ. “This song actually is about singing from the heart and harmonies and the ad libs and the arrangements,” says King B in the video.

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