Beyoncé’s fifth studio album has been called many things, from “game changer,” to an elaborate “gimmick.” But behind the unexpected release of the album and the unprecedented buzz about it after, BEYONCÉ is in fact a musical triumph. Here are 5 reasons why:
- The big surprise
Let’s start with the obvious: No one else could have pulled off BEYONCÉ except for, well, Beyoncé. The bombshell release—without the elaborate marketing hype that usually precedes major pop releases—surprised even the directors and the producers who worked on the album.
“I had no clue it was coming,” Caroline Polachek of Chairlift, who wrote and produced “No Angel” told RollingStone. “I never heard the final version till last night.” Talking to BuzzFeed, Ricky Saiz, director “Yoncé,” added, “It was a complete surprise even to the people involved.”
In an industry that is primarily single-driven, it was a gutsy move not to release a single first and to create videos for every single song: Beyoncé essentially turned the music game on its head.