Lady Gaga and Katy Perry are both preparing to release new singles this month in preparation for fall albums. Katy Perry’s Prism will be released in October, while Gaga’s ARTPOP will drop on November 11.
This is an epic pop clash in the making, but I believe Perry will reign supreme. Here are a few reasons why.
1. Katy Perry is coming off a stronger era
Teenage Dream sold almost 3 million copies, while producing 5 Billboard Hot 100 number 1 single. Born This Way, on the other hand, sold over 1 million copies in its first week (including the 99 cent deal done via Amazon), but sales stalled at just over 2 million in the US. For an album that was supposed to be the “voice of the generation,” Born This Way didn’t resonate as much was it was supposed to. Both “Applause” and “Roar” will race up the charts, but Perry’s recent record is more consistent and successful.
2. The ARTPOP leaks have already started
“Burqua/Aura” leaked this week, drawing some criticisms from some well-respected blogs. No unintentional leaks from Prism yet—a good sign for Perry and how well her management team is handing everything right now.
3. The Prism artwork feels more natural
I think the public (and radio) have an appetite right now for a more authentic sound and image. The more classic RnB/pop sound has made a glorious return to radio, and there’s no reason to believe it’s about to stop. Looking at the released artworks so far, it’s fair to assume that Lady Gaga will stick to her somewhat-artsy, almost-pretentious visuals, while Perry will go for a more subdued image. I think the latter will win.
4. The Prism teaser videos are epic
The 3 videos so far have been perfection—and more are coming, apparently.
For the record, I think both ARTPOP and Prism will both be commercially successful. I just think Perry has the edge.
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