Lady Gaga’s recent reinvention part of a long-term strategy

Billboard.com profile of Lady Gaga's reinvention (including her tribute to the Sound of Music at the Oscars)
Photo credit: Chip Wass via Billboard.com

If you watched this year’s Oscars, you’ve probably seen Lady Gaga’s vocally perfect tribute to the Sound of Music. And if you’re like everyone else, you were probably blown away by the performance and thought, holy shit, Lady Gaga can actually sing.

Just like her many infamous performances in the past, Lady Gaga’s Oscars performance was shocker—but it was a shocker for a different reason. For one, Gaga was fully dressed, she seemed really happy, and she wasn’t trying to preach about being “born this way.” Oh, and there weren’t any blood, bathtubs or grinding during the performance.

As it turns out, that number is part of a plan–a long term plan that sees Lady Gaga reinvent herself. (Gaga also took the stage at this year’s Grammys, performing a nice duet with Tony Bennett.)
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What will it take to save Lady Gaga’s ARTPOP?

Saving ARTPOP - Lady Gaga

Earlier this week, Lady Gaga released an open letter to her fans on LittleMonsters.com explaining the delay in the release of the “Do What U Want” video. In the letter, Mother Monster not only apologized for the late video, she also casted blame on the underwhelming performance of ARTPOP so far.

“Those who have betrayed me gravely mismanaged my time and health and left me on my own to damage control any problems that ensued as a result,” the self-professed Goddess of Love wrote. “Millions of dollars are not enough for some people.”

Lady Gaga ended on an optimistic note, adding, “Let me be for you the Goddess that I know I truly am, let me show you the visions that have been in my mind for two years.”

This got me thinking—is ARTPOP salvagable? It’s not like it’s selling terribly. It already crossed the 500,000 mark in sales in December. But compared to her peers—in particular, Katy Perry with PRISM and Beyoncé with her visual album—and, more importantly, compared to the Born This Way era, Lady Gaga is not exactly slaying the competition this time.

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“Do What U Want” remix with Christina Aguilera officially released

Do What U Want - Lady Gaga featuring Christina Aguilera

After a messy but satisfying performance on The Voice, Lady Gaga and Christina Aguilera released a studio version of “Do What U Want” on January 1st. The “special version” of the song is similar to the live performance, with Christina taking over R. Kelly’s verse.

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23 best pop singles of 2013

23 best pop singles of 2013

2013 was another memorable year in music. It was the year that brought us Miley’s twerking, Bieber’s shenanigans, and Beyoncé’s surprise album. (Feel free to play the Rdio playlist below.)

Here are the pop singles that stood out in the crowd this unforgettable year:

23.  “Same Love” – Macklemore & Ryan Lewis feat. Mary Lambert

Hip-hop isn’t exactly known as the most gay-friendly musical genre—which makes the success of “Same Love” even more significant this year.

 

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